The Roger.
A broadcast graphics package for On Running's YouTube launch of The Roger, the trainer made with Roger Federer. Made with Untold Studios: animated and still graphics covering the run of the live stream.
Scope
Client
Style
Partner
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Challenge
(01)
A full graphics package for a launch that went out live.
On Running were launching The Roger on a YouTube live stream, which meant the graphics had to work in an environment nobody fully controls. A live show moves between product sections, guest interviews and everything in between, so the package had to cover every part of it and hold together as one thing. Everything also had to look like On Running, which is a restrained brand, while carrying enough energy for a launch event.
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Solution
(02)
Developing a versatile toolkit of animated and still graphics for real-time broadcast.
Working with the team at Untold Studios, I helped design and animated the package in After Effects, Photoshop, Illustrator and Figma. It covers transitions, overlays and the still graphics used across the show, all built to a consistent set of rules so anything could be brought up at any point and still sit with what came before it. The motion is kept clean and quick, matching On Running's design without softening the pace a live launch needs.
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Conclusion
(03)
A package that held the show together across its whole run.
The stream ran with the package covering every section, from the product breakdowns through to the interviews. Because the graphics were built as a set rather than as individual pieces, the show kept one look from start to finish, which is the part that decides whether a live broadcast feels put together or improvised.
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