Description

OnStar produces a series of seasonal videos aimed at highlighting their diverse range of services.

Each video focusing on challenges that drivers might encounter during specific times of the year –whether it's navigating winter roads, managing summer heat, or handling autumn rain. These videos are crafted to resonate with the real-world concerns of drivers and showcase how OnStar’s services can provide support in various scenarios. I was used to work on the project from the early stages, with only rough storyboards to guide me. This provided a fantastic opportunity to shape the visual direction and breathe life into the concepts. I had the creative freedom to develop the illustrations, experiment with colours, and explore various styles that would best capture the spirit of the season. One of the key visual elements I introduced was the use of fast-moving textures and animated brush strokes. These features created a lively and dynamic atmosphere, making the animation feel like a continuous painting that evolved in sync with the unfolding narrative. The result was an engaging, fluid animation that kept viewers captivated throughout the story. After the main animation was finalised, I worked on adapting it to meet the needs of five different European markets. This involved creating localised versions with unique titles, subtitles, and voice-overs for each language. The end product not only communicated OnStar's services effectively, but also connected with audiences on a personal level.

I pour my heart into every design, as designing is not just my passion but a true craft. Every detail refined to the highest standards. See the difference for yourself.

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