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MOKKA X

Vauxhall is one of the biggest sponsors of the England Football team and I was fortunate enough to be part of the team that developed a campaign for Vauxhall’s Mokka X.

Working with an art director and copywriter, I developed an animated campaign that aimed at conveying the large size and rugged feel of the Mokka X. It features the use of bold typography to convey the perception of a large car. Since the campaign would run on large LED screens on the front of Wembley Stadium, there was considerable scope to show a range of motion in the animation. The bold typography was used to hit the screen with a thud, whilst animated dust and debris exploded behind the lettering.

For the pitch side LED displays I had limited space, so the Mokka X could not be used in the same way. I used a slow vertical scroll to reveal the car and a tight crop which helped to convey the large size of the car within the displays limited height. The same bold typography from outside was repurposed to the different size.

PROJECT
DETAILS

CLIENT:
Vauxhall

AGENCY:
MRM // McCann

INDUSTRY:
Motor

SOFTWARE:
Adobe After Effects & Photoshop

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