I’M ASH.

A CREATIVE 2D & 3D MOTION GRAPHICS DESIGNER BASED IN REDHILL, SURREY, UK.

As a freelancer, I enjoy working with agencies, production & broadcast companies, start-ups and directly with businesses large or small to help bring their ideas into reality. Either as a designer or art director, I'm comfortable working as part of your team or individually concepting, crafting and guiding the creative myself.  

Originally employed in print and production following an education in typographic design and having worked at agencies both large and small, I developed a wide range of skills working across numerous areas of design and artwork, as well as a keen eye for detail. As the industry evolved and shifted towards digital design I adapted my skills to suit with a focus on motion graphics, animation and visual effects. After many years in full-time employment and feeling unsatisfied in my role, I began freelancing in 2019 so I could offer my skills to a broader range of clients in a wider variety of industries where I felt I could make a bigger difference.

Skilled using Adobe After Effects along with a wide range of plugins, Maxon Cinema 4D, Redshift, Red Giant and X-Particles. I also have many years of experience using Adobe Creative Cloud including Premiere, Photoshop and Illustrator.

EXPERIENCE ACROSS A WIDE RANGE OF INDUSTRIES

ENTERTAINMENT

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BANKING

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INSURANCE

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CHARITY

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ECOMMERCE

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ELECTRONICS

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PHARMACEUTICALS

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HEALTH & BEAUTY

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FASHION

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ENTERTAINMENT // BANKING // INSURANCE // CHARITY // ECOMMERCE // ELECTRONICS // PHARMACEUTICALS // HEALTH & BEAUTY // FASHION //

GAMING

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LEISURE

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TRAVEL & TOURISM

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MEDIA

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PROPERTY

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RETAIL

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SPORTS

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TECHNOLOGY

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GAMING // LEISURE // TRAVEL & TOURISM // MEDIA // PROPERTY // RETAIL // SPORTS // TECHNOLOGY //

WHERE I’VE WORKED

  • 2D & 3D MOTION GRAPHICS DESIGNER

    MARCH 2019 - PRESENT

    Having a proven track record, I'm comfortable working either as a designer within a team environment or as an art director concepting and guiding the creative myself. I’ve been fortunate to work with a number of agencies including AKQA, Wunderman, Red Havas, Iris, Untold Studios and Sunset+Vine to name a few, as well as working B2B (business-to-business) with production companies, in-house and remotely with a number of local and international clients. The work varies from 2D & 3D across product videos, explainer videos, corporate animations, opening credits, broadcast packages, character animation for children’s TV shows, pitch videos or social media posts for numerous brands.

    Although experienced in my craft, I'm continually developing my skills and regularly participate in training courses from School of Motion, Mograph Mentor, Learn Squared and LinkedIn Learning. I have a strong desire to learn new abilities and believe this to be a key trait of a good motion designer, as the industry is constantly evolving.

  • SENIOR DESIGNER (MOTION GRAPHICS)

    JANUARY 2013 - MARCH 2019

    Having proven my design skills for a number of years and taking a series of training courses to advance my After Effects and Cinema 4D skills, I was promoted to senior designer to focus on the growing need for motion graphics within the agency.

    I worked across a large range of projects from YouTube, Facebook and Twitter videos to large format event displays to outdoor digital advertising and retail displays.

    Being technically minded I was always looking at how to enhance the software I was using by incorporating plug-ins and developing faster workflows. This included using X-Particles for Cinema 4D and incorporating the third party render engines Octane & Cycles 4D. As well as these I began using Red Giants Trapcode & Magic Bullet Suites for After Effects.

  • STUDIO MANAGER (HANDS-ON)

    DECEMBER 2011 - JANUARY 2013

    I became studio manager after Meteorite merged with MRM in late 2011. In addition to continuing the work that I was already doing for the agencies clients, I took on further responsibilities and was able to work with a wider range of clients including Intel and Vauxhall. My duties also involved helping resolve any IT issues for the creative department, managing the agency’s font server and maintaining its large format printer.

    In addition to my role as studio manager, I also applied my creative abilities to specialist design projects for all of our clients and any new business requirements. Design projects could range from print, emails and digital publishing, through to motion graphics.

  • SENIOR CREATIVE ARTWORKER / HEAD OF STUDIO

    MAY 2008 - DECEMBER 2011

    In May 2008, I started working as a senior creative artworker for Meteorite, a large agency based in central London. Due to hard work and my creative, artwork and retouching abilities, I was often asked to work on the agency’s top projects. Clients included Costa Coffee, Expedia, Royal Mail, Post Office, Jumeriah Hotels, BlackBerry, Homebase, Standard Life and World Vision.

    At the start of 2009, I took charge of the studio, while continuing to produce design and artwork to an extremely high standard. My suggestions for how we could improve the way projects were moved through the agency saw me promoted to the role of head of studio in 2010.

    The new position involved managing the studio team, carrying out staff reviews, setting targets, training junior employees, liaising with client services and trafficking projects through the department to ensure tight deadlines were met without compromising on the quality of the work produced.

  • CREATIVE ARTWORKER

    NOVEMBER 2006 - APRIL 2008

    In my time at J2, I had the privilege of working on some large and important projects for well-known brands, including Oxfam and Donington Park Race Course. During my role as creative artworker, I began developing my retouching skills and started using a Wacom tablet for increased accuracy.

    Being part of a larger company taught me how to work well in a team environment and improved my communication skills. I also gained valuable experience in handling requests from account handlers, often to very tight deadlines.

  • CREATIVE ARTWORKER

    MAY 2003 - OCTOBER 2006

    In 2003 I began working for Origin 1. As one of just three employees at the firm, I played an integral part in the running of the business and took on a wide range of responsibilities. This provided me with a great opportunity to build on my existing skills and develop new ones.

    I handled all of Origin 1’s artwork and my role involved liaising with printers and signage companies to make sure all the work was created accurately. During my time with the company, I worked on numerous projects for the dentistry industry, promoting treatments like tooth whitening and veneers. For these projects, I produced original concepts and designs for logos, stationery and marketing material as well as internal and external shop signage. I also produced a number of luxury brochures for property developers in the London area. This involved creating highly technical vector floor and site plans in a variety of styles.

    I was also responsible for managing the backup systems, filing paperwork and ordering stationery supplies. This gave me a good understanding of basic methods used in a successful company.

  • DESIGNER

    APRIL 2001 - APRIL 2003

    During my final year of college studying typographic design, I secured a job as a Designer in the design studio of a printing firm. I worked around my studies, producing creative designs and preparing artwork for the printing process.

    My time working at a printers gave me a valuable and solid foundation to my career, helping me develop a thorough understanding of artwork and the print process.

EDUCATION
& COURSES

  • 2022

    SCHOOL OF MOTION

    CREDENTIAL DETAILS:

    The student knows how to structure animations according to geometric proportions found in nature, deal with complexity and create transitions. They can create time-saving animatics and effectively use match cuts. They are familiar with using rigs and expressions in their animations and also know techniques for good project planning, creating advanced transitions from scene to scene, and breaking down complex animations.

  • 2021

    SCHOOL OF MOTION

    CREDENTIAL DETAILS:

    The student is now fluent in Cinema 4D, 3D animation, and has learned several other 3D tools. They can use multiple renderers, cloners, and vertex maps, and have a handle on character rigging. The student understands sculpting tools, how to use Collision and Displace deformers, and how to utilize Generator Objects like Lathe, Atom Array, and Cloth Objects to generate geometry. They know universal render concepts like global illumination, ambient occlusion, samples, & more.

  • 2020

    MOGRAPH MENTOR

  • 2020

    SCHOOL OF MOTION

    CREDENTIAL DETAILS:

    The student has learned a mix of theory and practical tool usage that allow them to create illustrations for motion design pieces. They can complete illustrated storyboards based on client briefs, use textures effectively and create a mood using color. The student has experience illustrating multiple perspectives such as 1,2,3 and isometric.

  • 2020

    SCHOOL OF MOTION

    CREDENTIAL DETAILS:

    The student is able to create special visual effects on live footage by implementing their compositing and VFX skills using Adobe After Effects, Adobe Photoshop, and Cinema 4D Lite. The student knows the basics of Keying, Tracking, Rotoscoping, and Matchmoving. The student understands point and planar tracking, FG element integration, and the difference between nodes and layers. They can create effect stacks, use fx element footage, comp 3D elements into footage and more!

  • 2020

    MOGRAPH MENTOR

  • 2019

    SCHOOL OF MOTION

    CREDENTIAL DETAILS:

    The student understands how variables work, how to randomize, reference and manipulate text layers and strings. They can convert to / from comp, world and layer space and trigger animation with markers. The student knows how to automate multiple elements and layouts using code. They are familiar with the wiggle () function, valueAtTime(), using linear() to map values and have experience with different looping methods, useful trigonometry, as well as working with CSV and JSON files.

  • 2018

    SCHOOL OF MOTION

    CREDENTIAL DETAILS:

    The student has learned the principles of good animation, and how to apply them to motion design in Adobe After Effects. The student has completed at least 70% of the rigorous 12-week online course, and their work has been critiqued by a professional motion designer as part of School of Motion's Teaching Assistant Program. The student had access to their TA for the full duration of the course as well as all of their other peers and has lifetime access to the course material and the community.

  • 2015

    ACADEMY CLASS

  • 2014

    MEDIA TRAINING

  • 2012

    ACADEMY CLASS

  • 1997-2001

    West Herts College

    Additional: Information Technology, Desktop Publishing & Photography

workING with a LARGE VARIETY of BRANDS

ASICS

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NIKE

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MICROSOFT

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WARNER BROS

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EASYJET

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AMAZON

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ASICS // NIKE // MICROSOFT // WARNER BROS // EASYJET // AMAZON //

INTEL

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NETFLIX

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LINKEDIN

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CITRIX

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COSTA COFFEE

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ON RUNNING

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CISCO

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MASTERCARD

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INTEL // NETFLIX // LINKEDIN // CITRIX // COSTA COFFEE // ON RUNNING // CISCO // MASTERCARD //

MASTERCARD

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EE

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XBOX

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DELL

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EXPEDIA

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SUBWAY

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VAUXHALL

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THE GUARDIAN & OBSERVER

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MASTERCARD // EE // XBOX // DELL // EXPEDIA // SUBWAY // VAUXHALL // THE GUARDIAN & OBSERVER //